Butterfly Pavilion will launch its annual Milkweed Seed Giveaway at Bloomapalooza, a celebration of Plant Conservation Day, on May 20. This initiative is in response to the vast decline of monarch butterfly populations from habitat loss. This year’s Milkweed Seed Giveaway is sponsored by Jax Mercantile Co., a local Colorado business that takes an active role in conservation to ensure the availability of the outdoors for all generations.
Butterfly milkweed (asclepias tuberosa) is a non-invasive species that serves as the sole source of food for monarch caterpillars, and monarch butterflies also lay their eggs on its leaves. The plant is also an important source of nectar for other pollinators like bees and other butterfly species.
A total of 825,600 free milkweed seeds will be distributed to Butterfly Pavilion visitors through the Milkweed Seed Giveaway. Butterfly Pavilion also provides planting instructions and an interactive map displaying the reach of the butterfly milkweed seeds at www.butterflies.org/butterfly-milkweed.
“The Milkweed Seed Giveaway will have an incredible impact on the restoration of monarch populations, while also giving our guests a unique opportunity to get involved. We’re excited that Jax Mercantile recognizes the value of these efforts and has provided critical funding to support the initiative,” said Patrick Tennyson, President and Chief Executive Officer at Butterfly Pavilion.
The Milkweed Seed Giveaway is part of Butterfly Pavilion’s Pollinator Awareness through Conservation and Education (PACE) initiative meant to increase awareness of pollinators and promote habitat and species conservation and restoration. There are many ways to get involved. Learn more at www.pace4pollinators.org.
For more information contact MK Wohlenhaus, Vice President Marketing and Communications at Butterfly Pavilion, at firstname.lastname@example.org or 720.375.9984.